Tuesday, July 25, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Tag Archives: Resorts

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

Read More »

Evaluating technology so you can fail fast & succeed

The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed to learn through failure. Over time, though, we condition ourselves to run from risk. To play it safe, become book smart for the grade, avoid crashing and burning at all cost. This is not a recipe for success. Failure is a necessary ingredient for innovation. 

Read More »

Boosting revenue from your hotel’s meetings & events

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

Read More »

Best practice for the era of electronic inquiries

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to have exceptional 'people skills', which today is more formally referred to as emotional intelligence.

Read More »

Industry bodies praise new decision on penalty rates

Australia’s peak hospitality organisation, the Australian Hotels Association (AHA), and tourism accommodation body, Tourism Accommodation Australia (TAA), welcomed the certainty provided by the Fair Work Commission (FWC)’s announcement on the transitional arrangements for penalty rates.

Read More »

Wyndham Rewards goes all-in

Wyndham Rewards today unveiled a new loyalty partnership with Caesars Entertainment and its award-winning Total Rewards program with more than 50 million members, upping the ante for members of both programs with a host of industry-leading perks.

Read More »