Monday, December 18, 2017

Tag Archives: revenue

Basic, better, best: low season revenue strategies

Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend in food and beverage, spa, ancillary and more, to top up revenue.

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Boosting revenue from your hotel’s meetings & events

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

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The changing value of the channel

The “walk- in”: possibly the lowest cost channel available to us, just not enough volume or consistent volume to totally rely on (unless of course you’re yield managing a car park, in which case up to 80% of your guests could be “walk-ins”). The “walk-in”, however, is still a lucrative source of revenue. The value of the “walk-in” channel to …

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How to manage your rates over a key event

What if there were two Grand Finals happening this weekend: rates are high but the city is not full and it is Wednesday….  What should you do?  Hold or drop? First, ask yourself a few questions then do a little research: What is my financial goal over said event? Am I aiming for a revenue target or am I aiming …

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