Saturday, January 20, 2018

Tag Archives: social media

4 things every hotel should be doing on Facebook now

New hotel social media tools can help differentiate flagged properties…. As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com global website. But unfortunately, due to scale and volume, remote, corporate brand marketing teams are often unable to tell your property’s …

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Awkward hotel lobby moments, GOODBYE 2017

It's been a long year and as it's our last ever newsletter for 2017 (expect us back in your inbox again January 11), we thought we'd leave you with some awkward moments shared by accom guests (and possibly some staff).

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What is the value of a website?

Buying or selling an accommodation business today invariably includes a website. It does not really matter whether you are the seller or buyer because either party has to establish a dollar value as it is an asset. Just as obviously, the vendor's view is a mirror image of the purchaser's considerations and diametrically opposed. So why does a website have a value?

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Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

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