Saturday, October 21, 2017

Tag Archives: social media

What is the value of a website?

Buying or selling an accommodation business today invariably includes a website. It does not really matter whether you are the seller or buyer because either party has to establish a dollar value as it is an asset. Just as obviously, the vendor's view is a mirror image of the purchaser's considerations and diametrically opposed. So why does a website have a value?

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Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

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Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is a constant struggle if you don’t have a dedicated team to create and roll out amazing campaigns; and let us not forget the budget required to create these amazing campaigns. Now more than ever, the social media networks are a …

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