social media

Social media can be overwhelming! What exactly should you post to stand out and get people talking?

Earlier in 2019, Edelman published its annual Trust Barometer along with its In Brands We Trust report, which both gather data about how…

While accom providers take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely.

The importance of your accommodation's Instagram page is growing in lockstep with the popularity of the social media platform. Rest…

A disgruntled guest horrified to allegedly find maggots crawling through her $400-a-night US motel room has caused a storm on…

Hamilton Island’s Whitehaven Beach has been named the most Instagram-snapped beach on the planet.

Here's an introduction to a few of the most influential social media platforms in China and Japan, along with suggestions…

New hotel social media tools can help differentiate flagged properties…. As a property flying under a global brand flag, you…

It's been a long year and as it's our last ever newsletter for 2017 (expect us back in your inbox…