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social media

Is your accom property ‘Instagrammable’?

If you didn't Instagram it, did it really happen? An ever increasing number of Australians are on the social photo…

We need to talk about hotel marketing metrics

Unfortunately for hotel marketers, our industry is drowning in metrics.

What is the value of a website?

Buying or selling an accommodation business today invariably includes a website. It does not really matter whether you are the seller…

10 free Google tools to help you market your hotel

Having an online presence is essential for hotels of all sizes, but you don’t always have to spend a fortune…

Is your revenue manager the next superhero?

A top agent for your hotel, the revenue manager is charged with bringing back much needed zing into your revenue…

Why your hotel should ride the Instagram bandwagon

If you fancy bringing some of the 700 million Instagram users on an Insta-Holiday to your place, get an account…

How to keep up with digital trends in short-term holiday letting

The investment property you bought ten or twenty years ago near the beach that’s always been a “nice little earner”…

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing…

Ten things that matter to hotel marketers now

Hotel marketing has never been so cluttered and noisy. Every week it seems as if there is something new and…

Social media success for your hotel

Your digital marketing requires more of your undivided attention each day, and to get it right for your hotel is…

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