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How marketing can help sales teams win vital group bookings

It’s important for sales and marketing teams to double down on the basics and zero in on the practical ways…

Property Management: Where has all the profit gone?

In the mid 90s the internet was introduced to the masses, and no one could possibly comprehend the effect that…

Is this Australasia’s greenest hotel group?

There is one relative newcomer emerging as an Australasian leader in the charge towards green hotels.

What’s the most challenging thing about accom SEO? Talking about accom SEO

Like a rumour of bed bugs that goes viral, search engine optimisation or SEO has haunted hotel marketers since the…

Decoding the guestprint: How to give guests what they want by knowing them well

Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics.

Digital marketing vs digital sales: Why your accom needs both

When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred.

OTAs take on “anti-competitive” Google in battle of giants

OTAs including Expedia and Tripadvisor are pushing the European Union to take action against Google over the US giant’s alleged…

NSW launches $10m social media recovery push

Visitors to drought and bushfire-ravaged NSW are being urged to aid the state’s tourism recovery through a new $10 million…

Accom: Manage your online reputation

Online reputation is vital to the success or failure of almost every business.

New Crown sparkles as Bayside veteran gets facelift

One of Sydney’s most anticipated new hotels, the ultra-luxury Crown Towers at Barangaroo, has unveiled images of its guest suites…

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