Friday, September 21, 2018

Tag Archives: tourism

Difficult path to preventing Airbnb lets

Airbnb alone booked more than 80 million room nights in 2015 up from 40 million in 2014 and by the end of the year this will be a vastly higher figure. More than 100 million people worldwide have used Airbnb since the site was launched in 2008. These figures don’t include those that booked with HomeAway, Expedia’s Stayz, homestay and …

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Cost effective innovation appeals to customer wants and needs

At many of my training workshops, I often receive feedback from apartment-style operators suggesting their properties are – more often than not – viewed as long-stay options and they find it difficult to attract the short-term guest. One quick tip is to ensure that you offer the services that appeal to this market even if you don’t! For example, I recently arrived late at an apartment-style CBD property, and after travelling all day I was starving! My …

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One task every GM should do right now to increase group sales revenues

With group demand growth having levelled off or declined in most hotel markets, general managers and directors of sales are looking for ways to capture more of the market share of the business that is still out there. As I have explored many of my previous articles, the hotel sales environment has changed dramatically in recent years, yet hotel sales …

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Grand opening for Mantra Richmont Hotel in Brisbane

accomnews was in attendance as Mantra Richmont Hotel, a new $28 million 108-room boutique hotel at Spring Hill in Brisbane, was officially opened yesterday by Queensland minister for tourism and major events Kate Jones and the lord mayor of Brisbane, Graham Quirk. Merging a bygone era with present day, Mantra Richmont Hotel’s modern design and stylish finishes are complemented by …

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How to ask for EVERYTHING you need to achieve your hotel’s budget goals

Hoteliers usually only think dollar amounts when working on their budget. How much will this marketing technology cost? How much should we dedicate to advertising spend? How much will our hotel website design cost? But, here’s the surprise: you are not restricted to only asking for marketing funds during budget time! If you need more marketing staff or outsourced vendors to help you achieve your …

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BIG4 Holiday Parks appoints Susie Thomson, PR & communications manager

Experienced public relations and communications expert Susie Thompson has joined the BIG4 Holiday Parks team, effective immediately. Susie brings over 11 years’ experience in PR, including having spent the last three years managing the Travel and Tourism clients at Mango Communications in Australia and New Zealand. Former clients have included Booking.com, Hilton Hotels, thl – Maui & Britz Campervans, Qantas, …

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Quest Bella Vista donates $5000 Lions Club of Crestwood

Quest Bella Vista has donated $5,000 to the Lions Club of Crestwood in The Hills Shire, part of the global network of Lions Clubs that help those in their local communities with programs across community and environment, children and youth, health, and disaster relief. Quest Bella Vista Apartment Hotel franchisees Kamal and Sagar Verma were honoured to present the $5,000 donation …

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New York bans commercial short-term letting, will Australia follow suit?

New York’s ban on commercial short term lettings – and the advertising of non-conforming short terms stays – should provide a model for Australian jurisdictions according to Tourism Accommodation Australia (TAA). On Friday, New York governor Andrew Cuomo introduced laws that outlawed both the letting and advertising of full apartments or houses for fewer than 30 days unless the owner/resident was …

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How guests can amplify your hotel marketing budget

There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust recommendations from family and friends over all other forms of marketing. This is the modern anti-advertising dynamic that has enabled TripAdvisor to grow into a global powerhouse; making past guest reviews critical to your property’s success. And …

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Managing the shared space, amicably

With the legalisation of Uber in Queensland earlier this year, it is natural that the debate regarding ‘collaborative consumption’ be prevalent, and that the arguments regarding Airbnb – the most prominent example of the ‘shared economy’ – be raised again. The commentary is divided with the pros and cons from the various stakeholders, outnumbering the options to resolve it.  There …

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