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News
Price becomes an issue in the absence of ‘perceived’ value
The number one thing that stood out was the inconsistency in the value offering to customers and the communication of…
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Industry
The big problems with booking direct
Conscious of the impact on accommodation providers, I decided to book a recent trip directly through hotel websites. To my…
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News
10 killer hotel website conversion hacks
There’s a good chance you’re killing the conversion rate of your hotel website.
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News
How hotel website design affects ADR
Smart hotel websites can stimulate higher perceived value and ADRs. Your hotel website is the first place virtually all of…
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