Your most consistent guest touchpoint is evolving

What if every screen in your hotel could drive revenue, reduce workload and create a better guest experience at the same time?

For many properties, the in-room TV is still seen as a passive amenity. Something expected, but rarely maximised. Yet it is one of the few touchpoints every guest interacts with, often multiple times a day. That makes it one of the most underutilised assets in the room.

The shift is already happening. Leading hotels are transforming the television into a central hub for communication, engagement and service delivery, not just entertainment.

This is where Foxtel’s Business iQ is changing the game.

From passive viewing to active engagement

Guests already use the TV. The opportunity is to make that interaction work harder for your property. With Business iQ, the in-room screen becomes a dynamic platform that brings together premium entertainment, property information and guest services in one place. Instead of relying on printed collateral, front desk queries or separate apps, everything is accessible through a familiar interface.

From the moment a guest turns on the TV, you have a direct and consistent way to communicate with them.

More ways to connect with guests

New platform capabilities are focused on helping properties showcase what they offer and make it easier for guests to engage.Carousel welcome screens allow you to rotate multiple messages on the first screen guests see. Promote dining venues, highlight amenities, feature seasonal offers or drive awareness of on-site amenities, all through a screen guests are already using.

The introduction of third-party app integration also creates a more seamless experience. Guests can access supported services such as loyalty programmes or hotel apps directly through the TV, without needing to download anything or search elsewhere.

Creating measurable revenue opportunities

One of the ongoing challenges in hospitality is understanding what actually drives guest spend.

With QR code integration and analytics, you can track how guests interact with on-screen promotions, whether that is booking a table, ordering room service or exploring experiences. This turns the TV into a measurable upsell channel, not just a communication tool. It also provides valuable insight into guest behaviour, helping you refine offers and maximise revenue per stay.

Supporting consistency and operational control

For multi-property operators, consistency across rooms and locations is critical.

Business iQ allows content, messaging and promotions to be managed centrally while still enabling property-level customisation. This helps ensure brand consistency without increasing the workload on site teams.

Within the Business iQ management portal, an AI-powered support chatbot is also available to help teams quickly find answers and troubleshoot common issues.

This provides a faster, self-service way to manage the platform without relying on external support.

A smarter way to use every screen

The in-room TV is no longer just an entertainment feature. It is a communication channel, a marketing platform and a service tool, all in one.

See how Business iQ can enhance your guest experience and support your operations at www.foxtel.com.au/biq or speak to a Foxtel Business specialist on 1300 138 898 to book a demo.