Marketing
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How Google’s new AI mode gives independent hotels an edge
When travellers search for places to stay, OTAs often dominate the top ad spots, and charge hotels hefty 15 to…
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Zero-click marketing: How hotels win when nobody clicks
Getting clicks used to be the goal of hotel marketing, but Edwin Saldanha explains, now zero-clicks is the true measure…
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Direct is best: Increasing direct bookings
Switch Hotel Solutions Chris de Closey says increasing direct bookings can be done easily if you have the advertising budget…
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Beat the OTAs and win more direct bookings
Operators who make it easy for guests to find, trust and book directly are best placed to maximise revenue.
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The real advantage for Australian hotels now lies in understanding today’s traveller
Exclusive: Bradley Haines, SiteMinder's Market Vice President, APAC, explains what booking trends reveal about guest planning and expectations, and why.
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What Project Sunrise reminds us about modern travellers
Op-Ed: Industry commentator Sam Steel explores why today's travellers are willing to pay for convenience and what accommodation providers can…
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Great properties don’t always look great online
Hotel photographer Mauro Risch explains why outstanding properties are often let down by outdated visuals, and how seeing your business…
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One playbook, many personalities
Emily Stephens explains why the same systems can run multiple properties, but each one still needs its own drawcard
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Match your strategies to the current economic climate (free strategies included)
Economic headwinds are testing the industry, but strong operators can still thrive. Chris de Closey shares his take on the…
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Agilysys unveils wave of AI-powered hospitality tools at Inspire 2026 conference
Driven by its guestsense.ai strategy, these new intelligent features are transforming how hospitality harnesses the power of AI.
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