Marketing
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AI in hotel revenue management: Separating hype from commercial reality
For accommodation businesses, AI is most effective when hotel leaders understand what kind of AI they’re using, what problem it’s…
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Paid, earned, and owned media: A hotelier’s guide to digital revenue
Understanding the relationship between paid, earned and owned media is crucial to getting the most out of advertising, explains Edwin…
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OTAs keep levelling up. Is your direct strategy keeping pace?
Op-Ed: Chris de Closey explores how OTAs are evolving through AI and connected trips, and why accommodation operators must simplify…
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How Google’s new AI mode gives independent hotels an edge
When travellers search for places to stay, OTAs often dominate the top ad spots, and charge hotels hefty 15 to…
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Zero-click marketing: How hotels win when nobody clicks
Getting clicks used to be the goal of hotel marketing, but Edwin Saldanha explains, now zero-clicks is the true measure…
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Direct is best: Increasing direct bookings
Switch Hotel Solutions Chris de Closey says increasing direct bookings can be done easily if you have the advertising budget…
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Beat the OTAs and win more direct bookings
Operators who make it easy for guests to find, trust and book directly are best placed to maximise revenue.
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The real advantage for Australian hotels now lies in understanding today’s traveller
Exclusive: Bradley Haines, SiteMinder's Market Vice President, APAC, explains what booking trends reveal about guest planning and expectations, and why.
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What Project Sunrise reminds us about modern travellers
Op-Ed: Industry commentator Sam Steel explores why today's travellers are willing to pay for convenience and what accommodation providers can…
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Great properties don’t always look great online
Hotel photographer Mauro Risch explains why outstanding properties are often let down by outdated visuals, and how seeing your business…
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