Marketing
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Black Friday 2023: A game-changer for hotel marketing
Black Friday was bigger than ever this year for hotels! Here is a rundown of the exciting results from The…
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Adapting to changing business travel trends
Discover the latest bleisure travel trends where corporate travellers are opting for longer business trips, creating opportunities for accoms
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How AI will affect paid search for hoteliers
Adopting AI into your tech stack requires understanding how and where this evolving technology can help your business
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Amadeus Travel Trends 2024: How will we travel next year?
Amadeus Travel Trends Report for 2024: Influencers, music tourism and business luxe-lite all set to be trending next year.
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Catering to the wedding guest: Insights for accommodation operators
Accommodation providers: Are you embracing a golden opportunity to tap into the lucrative wedding & honeymoon market
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From cautionary spending to private tour booms: How people are approaching travel experiences in 2024
Douglas Quinby Co-founder and CEO of Arival says travellers are back, taking fewer trips but the trips are a lot…
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How to craft compelling social media content
Kate Branch offers valuable insights to empower fellow hospitality professionals to optimise social media strategies for success
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The Billboard Effect & 5 ways you can make the most of it
When a traveller initially finds a property through the advertising of an OTA listing & then proceeds to the property's…
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Unlocking the power of digital identities within your CRM data
Technology sits at the centre of operations & proper personalisation means utilising the data we have on guests for effective…
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Understand the current economic landscape to meet traveller’s needs
While it's apparent that travel is still a high priority within most household budgets, it's important to offer competitive packages
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