Marketing
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How to generate the most bookings from Google Hotels
An effective Google Hotels listing provides businesses with the best visibility and maximum number of converted direct bookings
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IHG debuts new global loyalty program
IHG's new global loyalty program has been designed to help members earn more points faster and have more ways to…
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Marketing your hotel to the digital traveller
Jamie Griego: Steps needed to help you make your online presence stand out, through multiple channels, on social media, SEO,…
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Maximising Textual Reservations Sales
Direct bookings hold down “costs of acquisition,” & increase guest loyalty: So improve your textual selling via online and digital…
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The importance of increasing digitization in hospitality
As hotels become more comfortable with AI-driven technologies to automate personalization, the benefits accrue more readily to the bottom line
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Bleisure trips, workations, & positioning your hotel for the latest hybrid travel trends
Op-ED: The 'new normal' Bleisure trips and workations have ushered in a new era of hybrid travel giving hotels a…
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5 ways to use your guest data for smart marketing
Marketing: Are you using your data to maximise occupancy, increase revenue and improve your guest experience?
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How privacy protection is changing email marketing
Email marketing: Changes to privacy protection
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Software – Choose carefully: A 2021 guide to Property Management Software
Without a good Property Management Software system is unthinkable. If you are rethinking your Property Management Software? You must read…
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Never be stuck for a social media post idea again
Hotel marketing is becoming more of an open-ended role as the number of responsibilities and channels increase, with on-property staff…
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