Marketing
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5 ways to use your guest data for smart marketing
Marketing: Are you using your data to maximise occupancy, increase revenue and improve your guest experience?
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How privacy protection is changing email marketing
Email marketing: Changes to privacy protection
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Software – Choose carefully: A 2021 guide to Property Management Software
Without a good Property Management Software system is unthinkable. If you are rethinking your Property Management Software? You must read…
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Never be stuck for a social media post idea again
Hotel marketing is becoming more of an open-ended role as the number of responsibilities and channels increase, with on-property staff…
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Coronavirus worse than fires, PM says, as national campaign launches overseas
Tourism Australia has released its new pitch to win back international visitors post-bushfires in a campaign welcomed by the industry…
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Owner “shattered” as Booking.com ignores pleas over serial reviewer
An accom owner has been forced to delist from Booking.com after the OTA refused to take down a series of…
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Coronavirus as bad as bushfires, tourism body says, as it seeks another $76m
A peak tourism body says the impact of the coronavirus epidemic on local tourism is "on the same scale" as…
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Accom: Manage your online reputation
Online reputation is vital to the success or failure of almost every business.
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Goldie goes after oldies in marketing first
Destination Gold Coast has launched a $2 million domestic marketing campaign designed to entice mature Australians to the southern Queensland…
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The art of the hotel Instagram feed
Let’s face it. Creating Instagram content and creating good Instagram content are two different things.
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