Marketing
-
Direct is best: Increasing direct bookings
Switch Hotel Solutions Chris de Closey says increasing direct bookings can be done easily if you have the advertising budget…
Read More -
Beat the OTAs and win more direct bookings
Operators who make it easy for guests to find, trust and book directly are best placed to maximise revenue.
Read More -
The real advantage for Australian hotels now lies in understanding today’s traveller
Exclusive: Bradley Haines, SiteMinder's Market Vice President, APAC, explains what booking trends reveal about guest planning and expectations, and why.
Read More -
What Project Sunrise reminds us about modern travellers
Op-Ed: Industry commentator Sam Steel explores why today's travellers are willing to pay for convenience and what accommodation providers can…
Read More -
Great properties don’t always look great online
Hotel photographer Mauro Risch explains why outstanding properties are often let down by outdated visuals, and how seeing your business…
Read More -
One playbook, many personalities
Emily Stephens explains why the same systems can run multiple properties, but each one still needs its own drawcard
Read More -
Match your strategies to the current economic climate (free strategies included)
Economic headwinds are testing the industry, but strong operators can still thrive. Chris de Closey shares his take on the…
Read More -
Agilysys unveils wave of AI-powered hospitality tools at Inspire 2026 conference
Driven by its guestsense.ai strategy, these new intelligent features are transforming how hospitality harnesses the power of AI.
Read More -
Are big brand hotels a thing of the past?
Op-Ed: Big brand, independent or somewhere in between? Chris de Closey explores which model delivers the best result for accommodation…
Read More -
Smart strategies: Cutting-edge techniques and tools for optimising revenue management
Revenue management is not a one-off project, it’s a living system, and the operators who are winning are staying ahead…
Read More