Marketing
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Granfluencers influence older travellers’ booking decisions, UQ tourism study finds
New research from The University of Queensland reveals that over-60 “granfluencers” are influencing older travellers’ attitudes and intentions.
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Darwin’s hospitality workers get a ‘snappy’ introduction to Kakadu
Darwin’s frontline hospitality teams swapped check-ins for crocs this week, discovering just how easy it is to experience Kakadu in…
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Forecasting meets foresight: The new era of data-led hotel demand generation
For decades, hotel marketing and revenue teams have worked toward the shared goal of driving bookings and maximising profit, often…
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Santa abseils into Christmas cheer for Royal Far West kids at Sofitel Sydney Darling Harbour
Santa descends from the heavens down the Sofitel Sydney Darling Harbour!
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Booked by emotion: Why travel marketing is turning back to the human touch
Expedia Group’s latest research: The Science of Wanderlust reveals what turns travel dreams into bookings—insights operators can bank on.
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Guest data: Your property’s secret weapon
If you're not capturing and analysing your guest data, you may be missing valuable opportunities to impress your guests
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‘Getaway’ host Catriona Rowntree named best ambassador for Aussie travel brands in 2025
For marketers, the 2025 Top Talent Index is more than a popularity contest—it’s a data-driven guide revealing which Australian personalities…
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RoomPriceGenie RMS announces a new group displacement calculator
The new tool makes which makes it possible for hoteliers to determine whether accepting a group booking is financially beneficial
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AI cuts acquisitions costs 19% amidst soaring media spend, according to Cendyn Hotel Digital Marketing Performance Index
AI in Google’s PMTG alleviates the marketing budget burden quadrupling bookings and revenue as media spend bites with 20 - 40%…
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Lights, camera, action: Preparing your place for a photoshoot
Every detail tells a story — prepare your property like it’s opening night, and your photos will inspire guests to…
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