Marketing
-
Tour tourism ‘era’ ignites in Australia
It’s not just domestic travellers that will be chasing their “Wildest Dreams” a huge surge of international Swifties are also…
Read More -
Exclusive: Boomers driving travel in ‘cost of living’ era, but are hotels getting the message?
Op-Ed: JLL’s Ross Beardsell argues, a marketing strategy aimed at attracting mature travellers should be integral to hotel marketing plans…
Read More -
Australian accommodation bookings made by international guests double in one year
SiteMinder's latest report on booking trends released along with its Top 12 Hotel Booking Sources in Australia for 2023
Read More -
Maximising profitability in hospitality: The Profit-Oriented Revenue Management Revolution (PORM)
HSMAI convened three industry professionals and academics to develop a whitepaper introducing Profit-Oriented Revenue Management (PORM)
Read More -
‘Tryvertising’: testing new products in holiday homes could be a win for local brands and cautious customers
What is 'tryvertising'? And why is this marketing strategy more effective in self-catering accommodations than it is in hotels?
Read More -
AccomNews ranked 15th in Top 25 Australian Digital Magazines
Recognition of AccomNews as a Top Magazine: Not just a personal victory for us but also a significant moment for…
Read More -
Selfies and social media: how tourists indulge their influencer fantasies
The expansion of social media and ubiquity of smartphone cameras has had a major impact on tourists’ behaviour
Read More -
The biggest trends for hotels in 2024
According to Oaks Hotels, 2024 will be all about micro-weddings, good coffee and comfort food as guests prioritise travel
Read More -
Black Friday 2023: A game-changer for hotel marketing
Black Friday was bigger than ever this year for hotels! Here is a rundown of the exciting results from The…
Read More -
Adapting to changing business travel trends
Discover the latest bleisure travel trends where corporate travellers are opting for longer business trips, creating opportunities for accoms
Read More