greet arrives in Australia with the opening of greet Hotel Alice Springs

greet, Accor’s feel-good brand, has arrived in Australia for the first time with the opening of greet Hotel Alice Springs, bringing its fresh, down-to-earth and great-value hospitality concept to one of Australia’s most distinctive regional destinations. 

Created for travellers who want comfort, personality and value without overpaying or overthinking, greet is built around a simple belief: feeling good should not cost a fortune. Every greet hotel focuses on the meaningful essentials done right – a comfortable bed, a great shower, tasty food and beverage, reliable Wi-Fi and warm, genuine hospitality – delivered in a way that feels relaxed, welcoming and full of local character.

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Located in the heart of Alice Springs, just steps from Todd Mall, greet Hotel Alice Springs introduces this philosophy to the Pacific through an 80-room hotel offering friendly, affordable accommodation, complimentary Wi-Fi, tea and coffee-making facilities, free guest parking and an outdoor swimming pool.

The hotel also features relaxed social and communal spaces where guests can connect, unwind and experience the local community, including Stumps Café and Uncle’s Tavern.

Known locally for serving some of the best coffee in Alice Springs, Stumps Café is a popular breakfast and lunch destination, offering freshly made coffee, friendly service and guest favourites including burgers, ideal for travellers fuelling up before an outdoor adventure or recharging after exploring the region.

Uncle’s Tavern brings a warm Territory welcome to the hotel, with great-value food, cold drinks, live sport, trivia, karaoke, regular entertainment, an indoor lounge, outdoor beer garden and family-friendly dining in the heart of Alice Springs.

Adrian Williams, Chief Operating Officer of Accor in the Pacific region, said: “greet is all about simple, feel-good travel. It is big on personality, low on fuss and designed around the things guests truly value: comfort, cleanliness, friendliness and great value.

“greet Hotel Alice Springs captures that spirit perfectly. It is relaxed, welcoming and locally connected, with everything guests need for a straight forward and satisfying stay in the heart of Alice Springs. From its comfortable rooms and outdoor pool to Stumps Café and Uncle’s Tavern, the hotel brings together the meaningful essentials of greet with the character and warmth of the local community. 

“Each greet hotel is different, shaped by its building, its people and its neighbourhood, which makes it especially well-suited to destinations with real personality and strong local identity.”

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Launched in France in 2019, greet has grown as one of Accor’s most distinctive brands, offering straightforward stays that are big on personality and low on budget. Rather than following rigid design rules, greet embraces eclectic spaces, practical hospitality and a more relaxed way of travelling. Sustainability is part of everyday life at greet, with a focus on reusing what already exists, reducing waste, supporting local products and making responsible hospitality simple and accessible.

greet Hotel Alice Springs is owned by Iris Capital, marking a new chapter in the long-standing partnership between Accor and the hospitality investment group, and expanding Iris Capital’s Accor portfolio to 18 hotels across Australia.

Sam Arnaout, CEO of Iris Capital, said the opening reflects greet’s natural fit for Alice Springs and its future potential across the region. “We are proud to partner with Accor to introduce greet to the Pacific for the first time,” said Sam Arnaout. “Alice Springs is a destination with incredible character, community and tourism appeal, and greet is a brand that allows those qualities to come through. It gives this hotel a fresh identity while keeping the experience relaxed, approachable and great value for guests.”

For travellers, greet Hotel Alice Springs offers a simple and satisfying base for business, leisure, family travel and outback adventure. Centrally located close to key attractions, shopping, dining and local experiences, the hotel provides easy access to Alice Springs and the surrounding region.

With its Australian debut, greet introduces a new kind of hospitality to the region: feel-good, great-value, locally connected and refreshingly uncomplicated.