TFE Hotels promotes long-serving operational leaders

TFE Hotels has announced senior appointments across their Australian operations, promoting three long-serving operational leaders, Sid Singh, Jay Hore and Shaarn Letele. These appointments will strengthen operational leadership across key eastern seaboard markets while creating new opportunities for experienced leaders from within the business.

Sid Singh has been promoted from Cluster General Manager to Area General Manager NSW, recognising his operational, commercial and people leadership across TFE Hotels’ Sydney portfolio.

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In his previous role, Singh led multi-brand hotel operations through the post-COVID recovery, oversaw major capital expenditure and compliance projects, and contributed to business-wide initiatives spanning people technology, cluster reservations, and AI-enabled operational reviews.

Over the past 16 years, he has also helped develop future leaders and strengthen TFE Hotels’ internal talent pipeline. Based at the newly refurbished Adina Sydney Darling Harbour, Singh will assume responsibility for the group’s portfolio in Sydney.

TFE stalwart Jay Hore, Area General Manager ACT and Southern NSW, will add Adina Wollongong to his portfolio.

With more than 18 years’ experience at TFE, Hore has led multiple properties, developed high-performing teams and built strong relationships with owners and stakeholders. His expanded remit extends the operational leadership he already provides across the group’s ACT portfolio.

Tish Nyar, Senior Director of Operations ANZ, said the appointments reflected TFE Hotels’ focus on building leadership capability and creating clear pathways for career progression.

“These promotions recognise the significant contribution Sid and Jay have made to TFE Hotels, and the leadership they have demonstrated throughout their careers with us,” Nyar said. “We wish them every success in their expanded portfolios.”

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Shaarn Letele has been appointed General Manager of Vibe Hotel Darling Harbour. He brings more than 17 years’ experience with TFE Hotels, having held senior roles across Australia and New Zealand since joining the group.

Shaarn has worked across multiple brands during his tenure, including Travelodge Hotel Wellington, Adina Sydney Central and Vibe Hotel North Sydney. He also launched Adina Apartment Hotel Sydney Airport, supported the introduction of the St Marks Road Co concept and most recently led the closure and reopening project at Adina Darling Harbour.

Nyar said Letele’s experience across hotel operations and major projects positioned him well for the role.

“Shaarn Letele has built a strong track record across our hotels and projects and is a respected leader within the business. His operational experience and steady leadership will be invaluable as he leads Vibe Hotel Darling Harbour and its venues, Above 319 and the Sussex Store.”

As part of the changes, Senior Director of Operations ANZ Tish Nyar will increase his remit to focus more on strategic operational activities and alignment across the ANZ region, while supporting and developing TFE Hotels’ Area and Cluster General Managers.

Accordingly, Ajay Vaid, Regional General Manager of VIC, TAS and SA, will have his regional remit expanded to include Western Australia and the Northern Territory. In Queensland, Briana Hill has expanded her responsibilities beyond Adina Brisbane, taking on a cluster role with operational oversight of the three Adina hotels in Brisbane.

Group Chief Operating Officer Chris Sedgwick said the changes would help set the business up for future growth, while also creating more opportunities for people to step into new roles and supporting succession planning across the organisation.