Ingenia Holiday Parks now Rabbitohs’ official sternum partner
The three-year extension sees Ingenia Holiday Parks move to the front of the Rabbitohs jersey, in a "significant milestone" for the partnership
Ingenia Holiday Parks has announced it is the South Sydney Rabbitohs’ Official Sternum Partner in a three-year extension, while becoming a major partner of the Club’s Pathways program to support emerging talent.
Deepening a partnership that began in 2020 and will span nearly a decade, the agreement unlocks new opportunities to bring the Rabbitohs community together on and off the field.
Members and fans can look forward to an expanded calendar of initiatives, headlined by a dedicated presenting-partner home fixture each season with exclusive half-time activations.
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A Premier Partner since 2020, Ingenia Holiday Parks has steadily expanded its presence across the Rabbitohs’ apparel, progressing from the shorts to the sleeve, lower back and now the front of the jersey. The new agreement will also extend its presence across official Club training and retail apparel, as well as the playing and training apparel of the Rabbitohs’ Pathways teams.
Matthew Young, CEO of Ingenia Holiday Parks – Tourism, said the extension was an exciting next chapter for a partnership built around bringing people together.
“We’re incredibly proud to be extending our partnership with the Rabbitohs and stepping up as the Club’s Official Sternum Partner.”
“Seeing Ingenia Holiday Parks on the front of the jersey is a significant milestone after building our relationship over the past six seasons.
“What makes this partnership special is the opportunity to connect with Rabbitohs fans beyond game day. Whether it’s creating memorable experiences for families at our holiday parks or finding new ways to bring supporters closer to the Club, there’s plenty of opportunity to build on what we’ve achieved together.
“We’re excited for what’s ahead and look forward to continuing to create experiences that bring people together over the next three years.”
Related AccomNews story: Ingenia Holidays expands into Whitsundays with Conway Beach acquisition
The partnership’s focus has been on bringing fans and families together, with the Rabbitohs Takeover Weekend at BIG4 Ingenia Holidays Lake Conjola launching in 2025 and set to sell out in 2026. The event offers supporters rare, up-close access to players in a relaxed holiday park setting, featuring a welcome barbecue and player Q&A, junior rugby league clinics, pool party and more.
The announcement also comes as Ingenia Holiday Parks launches its new brand campaign, ‘Come and Stay, we’re here to stay’. The campaign reflects the business’s long-term commitment to both its partners and Australian holidaymakers, while the extended Rabbitohs partnership puts that into practice.
South Sydney Rabbitohs CEO, Blake Solly, said the Club was delighted to extend its partnership with Ingenia Holiday Parks until the end of 2029.
“Ingenia Holiday Parks have been a valued partner of the Club since 2020, and to have them commit for a further three years, while moving to the front of our jersey, is a real reflection of how strong this partnership has become,” Mr Solly said.
“Just as importantly, Ingenia Holiday Parks will become the major partner of our Pathways program”
“Our seven Pathways teams, three girls’ teams and four boys’ teams, are where the next generation of Rabbitohs come through, and having a partner of Ingenia’s calibre backing these young players makes a genuine difference to their development, on and off the field.”
“By the end of this agreement, Ingenia Holiday Parks will have been part of the South Sydney family for ten seasons. We look forward to continuing to work with their team to deliver great experiences for our Members and supporters, and to support the young men and women coming through our Pathways.”
The new agreement commenced on 1 November 2026 and runs until 31 October 2029, covering the 2027, 2028 and 2029 NRL seasons.
