Marketing
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Social media meltdown or storm in a teacup? Brisbane hotel’s bed bug debacle
How to give a FCK! Social Media Specialist, Henry Valentine Clarke's 5 Tips on navigating a social media storm
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Direct bookings: The real impact of digital marketing
Discover key strategies to boost your direct revenue with insights from a new study on the impact of digital marketing…
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Revenue management: Unlocking financial success
How do you more than double the Average Daily Rate while maintaining the same occupancy levels? Revenue strategies revealed...
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Tour tourism ‘era’ ignites in Australia
It’s not just domestic travellers that will be chasing their “Wildest Dreams” a huge surge of international Swifties are also…
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Exclusive: Boomers driving travel in ‘cost of living’ era, but are hotels getting the message?
Op-Ed: JLL’s Ross Beardsell argues, a marketing strategy aimed at attracting mature travellers should be integral to hotel marketing plans…
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Australian accommodation bookings made by international guests double in one year
SiteMinder's latest report on booking trends released along with its Top 12 Hotel Booking Sources in Australia for 2023
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Maximising profitability in hospitality: The Profit-Oriented Revenue Management Revolution (PORM)
HSMAI convened three industry professionals and academics to develop a whitepaper introducing Profit-Oriented Revenue Management (PORM)
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‘Tryvertising’: testing new products in holiday homes could be a win for local brands and cautious customers
What is 'tryvertising'? And why is this marketing strategy more effective in self-catering accommodations than it is in hotels?
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AccomNews ranked 15th in Top 25 Australian Digital Magazines
Recognition of AccomNews as a Top Magazine: Not just a personal victory for us but also a significant moment for…
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Selfies and social media: how tourists indulge their influencer fantasies
The expansion of social media and ubiquity of smartphone cameras has had a major impact on tourists’ behaviour
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