The Australian Centre for Events Management announced it had recruited Edinburgh Fringe Festival’s former director Paul Gudgin to deliver two Event Master classes in Melbourne and Sydney next month.
Mr Gudgin’s experience as a director of the world’s largest arts festival for eight years has made him an internationally sought after speaker and trainer. He will be delivering the two-day Festival and Event Master Classes in Melbourne (22 – 23 September) and Sydney (27-28 September).
Mr Gudgin headed the Fringe Festival at a time when the event passed the million ticket sales benchmark on four occasions. He has continued his involvement in the field since leaving the Fringe, acting as a consultant to a number of events in the UK, as well as serving as an adjunct professor in event management at Napier University, Edinburgh.
His workshops will cover topics including stakeholder management, event programming, sponsorship and fundraising, branding events, marketing, managing festival infrastructure and venues, working with the media, maximising event impacts for communities and approaches to evaluation.