Eventfinder Moves into Oz
Eventfinder has announced its expansion into the Australian market with the launch of eventfinder.com.au.
Eventfinder is the world’s only integrated event marketing, syndication and ticking platform, providing event promoters, organisers, venues and artists the ability to list and manage their own event information, distribution and ticketing services.
“The site has far exceeded initial expectations. After only two weeks we’ve listed over 4000 events nationally across Australia” says Eventfinder’s chief executive, Michael Turner. “It only took 10 days for the site to attract more than 1,500 visitors a day. That’s extraordinary considering we haven’t done any marketing yet”.
While many applications service a small part of this market, Eventfinder enables the events and live entertainment industry to list and manage their own event information for free, while the company makes money from premium placement, newsletter marketing, ticketing services and overseas licensing.
Eventfinder is a nationwide service, including regional Australia as well as the major metropolitan areas, and covers the full spectrum of events, from major concerts, sports, festivals and theatre to pub gigs.
The platform enables promoters, venues and artists to sell tickets online without giving up control over customer relationships, providing completely transparent financial reporting, and removing the industry practice of charging exorbitant transaction fees, delivery or convenience charges to end consumers.
The company has recently completed a funding round with the specific objective of gaining traction in the Australian market, before launching in the United States and South-East Asia.
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