PR exercise by TripAdvisor to accommodation industry

TripAdvisor has appointed a manager to its customer care team in the UK following criticism from accommodation owners

that it’s guilty of unfairly damaging their reputations. The site is facing legal action from one UK hotelier for defamation and the Advertising Standards Authority is investigating a complaint from online reputation management firm Kwikchex about the level of defamatory comments on its site.

Sue Worth has joined TripAdvisor from a division of Invensys Operations Management and was previously guest relations manager for the Gloucester Hotel in London.

Director of customer care John Dila said “the appointment, along with our new dedicated customer support number sends a strong message about our commitment to delivering quality customer care for accommodation owners”.

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