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Verified Hotel Reviews Platform for Expedia

In order to make better use of its growing database of millions of traveller-generated hotel reviews and assure users that its reviews are not faked, Expedia has rolled out a new hotel booking platform with a revamped Expedia Verified Reviews program.

The enhanced program allows travellers to filter hotel searches in new ways and confirms that each review — good or bad — was written by an Expedia customer who actually booked and stayed at that hotel.

“We’re starting to collect interest information,” said John Kim, Expedia’s senior vice president of global products. “We get a lot of requests for reviews that would be useful for people with dogs or for hotels that would be good for foodies. The new form we send out after a hotel stay allows customers to write reviews for a specific audience.”

The verification process may narrow the pool of reviewers, Kim said, “but we can get high quality, narrow content that is useful because we have so many users”.

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