Hotels.com launches global brand in Australia
Online hotel booking website Hotels.com has announced the launch of its new, globally unified brand in Australia.
Hotels.com operates 15 local language sites in Asia Pacific and all these sites, that include Australia, New Zealand, Japan, South Korea, China, Hong Kong, India, Singapore and Malaysia, will display the new branding.
“Over the past twenty years, Hotels.com has evolved to become a global, fully integrated web, social and mobile-booking company, with the expertise to find our customers the perfect place to stay wherever they wish to travel. In light of this, it is important that our branding should reflect our position as a growing global player,” said Johan Svanstrom, vice president and managing director, Asia Pacific for Hotels.com.
The change in Australia follows a successful launch of the new brand in North America in February. Additional changes to the global branding will continue throughout the remainder of the year, with most countries seeing the largest part of the change in the second quarter of 2012. Changes, including new advertising campaigns, logos, strapline and, in some countries, a new website.
As part of the Expedia, Inc group that operates in all major markets, Hotels.com offers at least 150,000 quality hotels, B&Bs and serviced apartments worldwide.
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