The boutique hotel brand has fallen head-over-heels for the fashion world, becoming the first long-term official hotel of Mercedes-Benz Fashion Week Australia (MBFWA).
With a three-year partnership commencing from the 2017 show (occurring from 14 – 19 May), Ovolo Hotels may be set to become fashion HQ for Australian and International designers, editors, buyers, and fashionistas descending upon Sydney each May to witness the latest Resort collections from the country’s top designers. With the successful establishment of the first long-term partnership in Australia for the hotel group, Ovolo is making a call to corporates, non-profits and organisations alike – whether its need for accommodation or event space, the sky’s the limit on the possibilities available at their award-winning hotels.
Originally founded in Hong Kong, Ovolo Hotels officially launched in Australia in 2015 – introducing the world’s jet-set and style-conscious Aussies alike to an all-inclusive boutique hotel concept. Winning accolades recently on TripAdvisor, the hotel group currently owns and operates two properties in Sydney (Ovolo 1888 Darling Harbour & Ovolo Woolloomooloo), and one in Melbourne (Ovolo Laneways).
Why Ovolo X MBFWA?
As its first-ever major partnership in Australia, Ovolo has several ambitious goals. Explaining what these are, Dave Baswal, COO of Ovolo Hotels Australia shared: “Since we opened, Ovolo has set itself apart as the destination where effortless style, impeccable design and world-class hospitality truly co-exist. With our new MBFWA partnership, we aim to show the fashion world that we love and embrace them, and that they always have a home at Ovolo. Whether its offering them an unforgettable stay, a central meeting point for drinks, or a mind-blowing ‘OMG-I-didn’t-think-that-was-possible’ event venue, we want industry professionals and fashionista’s alike to know that Ovolo Hotels is where they ought to be.”
During MBFWA ‘17, Ovolo Woolloomooloo will be transformed into Fashion HQ, with a range of activities including runway show viewings, Fashion Week-inspired drinking & dining menus, afterparties, model castings and photoshoots held across various areas of the design-driven hotel.
In addition, MBFWA ’17 attendees will also get a taste of Ovolo’s much raved about hospitality, with a mini version of its famed Lo-Lounge occupying space at Carriageworks. More details on these activities will be announced later.
Sky’s the Limit with Ovolo
The brand said its Ovolo x MBFWA partnership is the first of what the hotel group intends to be of many more partnerships & event tie-ups in Australia for the foreseeable future.
Sharing what takeaways other firms should have from the partnership, Joanna Hillier, events sales manager at Ovolo Woolloomooloo explained: “Partnerships are designed for mutual benefit, and as hotelier, we have one of the most prized assets to leverage: accommodation. When deciding who to collaborate with at Ovolo, we look for firms that share similar ethos in terms of being millennial-minded, thought-provoking, and maybe even a bit controversial. The same applies to how we approach events – no two are ever the same with the versatility our wharf-side Woolloomooloo property provides. Whether it’s a bank, music/entertainment group, non-profit or local community organisation, we welcome all to visit the property, and see just what’s possible when Effortless Living dictates the order of things.”