The OTA has released a new campaign focusing on its choice of holiday rentals and apartments. According to an online statement, the goal of the campaign is “to inspire Aussie travellers to further explore the diversity”.
The campaign consists of a short online film that will roll out across all of Booking.com’s online channels, and will be further supported by TV and digital distribution with an engagement strategy underpinning the entire campaign.
This is the most recent in a string of video campaigns from OTAs and alternative accommodation sites targeting travellers to Australia. What do you make of the trend?
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