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How to up your game and beat OTAs – Part 3

Book Direct is NOT Free

Tamie asks that you complete a simple exercise to find out if booking your own property through the OTA website is easier than booking direct on your website, if the answer is yes you need to up your game!

If you have not already done so, please read part one and two by Tamie Mathews from RevenYou.

Up your game on Social Media!

Facebook, Instagram, LinkedIn, TikTok, Snapchat: choose the channel that your customers use and then do it regularly and do it well.

Social Media is a way to communicate with your customers on a regular basis. You can have fun, be more approachable and light-hearted on social. You can show your personality.

  1. Ensure the basics are all up to date: address, phone, photos
  2. 30, 30, 30, 10 rules: 30 percent of your posts are designed to inspire, 30 percent of posts are designed to help a customer plan their holiday, 30 percent of posts are designed to increase engagement, ask a question, 10 percent of posts are soft sell.
  3. Respond to reviews
  4. Know your audience, talk directly to the users of each platform as they represent different demographics
  5. Create a hashtag for your business and use it in every post
  6. Tag local businesses and suppliers so their followers see you

Social media is just another way in which we communicate with our customers in 2021. Use it to funnel new customers through to your website. Don’t ignore it and don’t fall into the trap of believing that your target demographic is not using social media because they are “old”.

The fastest growing audience for social media is the “baby boomer” market. Talk to them.

If you are not sure how to get started on social media, google free courses and complete a few. There are lots of introductory courses on offer that will give you the confidence to get started. 

Tamie Matthews

Having spent a lifetime working in 3 to 5-star branded properties around the world, Tamie’s passion is helping hoteliers across Asia Pacific upskill their knowledge, understanding and skills in revenue management and distribution. Tamie and the team at RevenYou manage rates and distribution for a variety of properties all around the country, so we know tourism and work in it daily. As we work with industry insiders daily, we’re always up to date on the issues facing the industry, which allows us a unique opportunity to develop training sessions tailored to the people managing properties, based on the latest best practice. Your members learn from our team's collective experience and expertise. Tamie is solutions driven and brings with her a wealth of knowledge and practical experience in how to increase profit margins by using what is available for free or at very little cost. She trained as a teacher at University, therefore attendees will be interested and engaged, ensuring learning outcomes are met. Tamie is a seasoned presenter to hotels, tourism associations, RTO's and councils, presented at the VTIC Conference in 2019 and regularly conducts training with HSMAI. At RevenYou, we work with independent properties across Australia and NZ in the areas of revenue, distribution, sales, and marketing. Our properties are all just like yours.

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