New ice cream branded hotel for Melbourne

Brand is perfect addition to Melbournes iconic dining scene

AccomNews Wednesday, April 14, 2021

0 4 minutes read

Accor, together with Singapore’s Fragrance Group Limited, will open Australia’s second Mövenpick hotel with the opening of Mövenpick Hotel Melbourne on Spencer in May 2021. The new hotel will form the six-level podium of the striking 78-story Elenberg Fraser architect-designed Premier Tower development.

Simon McGrath, CEO Accor Pacific, says: “We’re delighted to be bringing the Mövenpick hotel brand to Melbourne. This investment will benefit the local community by providing a choice of even greater accommodation options for visitors to the city and for Accor loyalty guests. The city of Melbourne is the perfect location for a Mövenpick hotel, enriching Melbourne’s incredible culinary scene with an outstanding restaurant and bar, and masterfully blending the brand’s Swiss heritage with a top-quality hospitality experience.”

Situated at the meeting point of Melbourne’s iconic Spencer and Bourke Streets in the CBD, the 172-room premium hotel promises to indulge and delight guests with its contemporary design and boutique interiors, a dedicated cafe serving the brand’s signature ice cream, an exotic blend of modern South East Asian cuisine at its very own Miss Mi restaurant and bar, a daily Chocolate Hour and an assortment of other Mövenpick brand signature offerings, 25-metre swimming pool, sauna, well-equipped gynamsium, and a boardroom.

Fragrance Group CEO, James Koh, said: “We are excited to further develop our partnership with Accor and deliver Mövenpick Hotel Melbourne on Spencer, which will be a unique addition to Melbourne’s tourism offering. We can’t wait to unveil this exquisite hotel, and showcase its showstopper Miss Mi venue, to Melburnians and those visiting the culture capital of Australia.”

Mövenpick Hotel Melbourne on Spencer is the second Mövenpick hotel Mr Koh has partnered with Accor on in Australia, following the success of Mövenpick Hotel Hobart, which opened in January this year.

Well-known for its Swiss heritage, Mövenpick draws upon the brand’s 70-year-old rich culinary legacy. The hotel’s onsite Miss Mi restaurant and bar will amplify Melbourne’s dining scene, offering guests and visitors a taste journey through South East Asia. Designed by global design agency Greymatters, Miss Mi delivers a vibrant and modern approach to traditional Asian barbeque and grill signature dishes, awakening the senses with an exotic blend of smoke, aromatics and spice.

A range of signature Mövenpick brand experiences are also offered at Mövenpick Hotel Melbourne on Spencer, including:

Chocolate Hour: With the brand’s Swiss origins being famous for chocolate, Mövenpick Hotel Melbourne on Spencer dedicates one hour each afternoon to the ‘Chocolate Hour’.
Healthy Shots: Energy shots blended with juice or yogurt and fresh fruit and vegetables will be offered to guests at breakfast as a kind gesture to start the day.
Go Healthy: A range of tasty and nutritious dishes will be offered at breakfast, including grab-and-go small portions, helping guests make healthy choices.
Mövenpick Products: As the only hotel brand with its own branded range of fine food and beverages, Mövenpick Hotel Melbourne on Spencer guests will be able to experience Mövenpick’s culinary heritage first hand with Mövenpick ice cream.
Wi-Fi Everywhere: Free wireless high-speed internet will be offered, providing seamless connectivity in the hotel building and its surroundings.
Web Check-In: A convenient online service for guests to avoid reception formalities.

Mövenpick Hotel Melbourne on Spencer is perfectly positioned in the heart of an eclectic dining and fashion district. It boasts a superb CBD location opposite Southern Cross railway station and nearby to the Melbourne Convention and Exhibition Centre, bringing unrivaled convenience and accessibility. The city of Melbourne offers the finest in food, shopping, sports and arts. Just a short stroll from the hotel, guests can experience the magic of Sea Life Melbourne Aquarium, peruse Melbourne’s famed marketplace Queen Victoria Markets, and capture the excitement of a sporting match or concert at Marvel Stadium. When night falls, get cosy at one of the city’s chic bars or take your pick from an abundance of restaurants and cafes.

With a Swiss heritage dating back to the 1940s, Mövenpick offers a unique blend of contemporary city and resort hotels worldwide. Mövenpick Hotel Melbourne on Spencer joins some of the world’s finest hotels including Mövenpick Resort & Spa Jimbaran Bali, Mövenpick Resort Kuredhivaru Maldives, Mövenpick Resort & Spa Dead Sea, Mövenpick Hotel Sukhumvit 15 Bangkok, Grand Plaza Mövenpick Dubai Media City UAE, Mövenpick Hotel Amsterdam City Centre, Mövenpick Hotel The Hague and Mövenpick Hotel Hobart. Like its sister properties, Mövenpick Hotel does ordinary things in an extraordinary way.

Opening Special: Be among the first to experience Mövenpick Hotel Melbourne on Spencer by taking advantage of its opening special from $240* per night in a Superior King or Twin Room including a Chocolate Hour experience for two on one afternoon.

About Mövenpick

Founded in 1948 by Ueli Prager, Mövenpick was a pioneer on the Swiss restaurant scene and evolved into a premium international hotel brand, with inventive culinary excellence at its heart. Today, with nearly 100 properties around the world, Mövenpick Hotels & Resorts continues to reflect the brand’s Swiss heritage and rich culinary legacy, while honouring its founder’s promise to never compromise on authenticity and quality. Mövenpick believes true hospitality is about turning small gestures into heartwarming moments. Mövenpick guests savour the flavour of life, balancing small indulgences with what’s good for them – and good for the world. They trust the brand to be responsible and act from the heart, and Mövenpick has been named the world’s most sustainable hotel group by Green Globe every year since 2017. Mövenpick holds a growing portfolio of more than 90 hotels in 28 countries. Mövenpick is part of Accor, a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 countries.