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Accor takes a punt with Daisy Pearce

AFLW super-star to take on ambassadorial role Accor lifestyle program

Accor has named AFL Women’s player and media personality, Daisy Pearce, as its latest ALL – Accor Live Limitless ambassador.

Announcing the appointment, Accor Pacific CEO, Sarah Derry, said the company was extremely excited to be investing in the rapid rise of women’s sport, and to be able to connect Accor’s ALL loyalty members directly with such great talent.

“Daisy Pearce is the first woman to be elected a director on the board of the AFL Players Association, a highly regarded member of the Channel Seven AFL call team and someone who constantly strives to improve the sport for her peers,” Ms Derry said.

“We know she inspires other strong females, and are thrilled to be channelling this for our loyalty members.”

One of the AFLW’s premier stars, Daisy has been at the forefront of the fast-expanding women’s game since its launch on the national stage in 2016.

Today, she is an award-winning athlete, sports commentator, media personality, full-time mum, and captain of the Melbourne Football Club’s AFLW team.

Daisy joins fellow ALL ambassador surfing supremo Sally Fitzgibbons, in playing a pivotal role in growing the awareness of ALL and engaging its members with exclusive content and VIP meet and greet experiences.

 As part of her ALL engagement, Daisy will be travelling to Accor properties throughout 2022, capturing her experiences and showcasing how members can utilise ALL.

She will also be holding and hosting events for ALL members throughout the year.

“I’m excited to join the ALL ambassador team and combine two of my passions – travel and sport,” she said.

“During the footy season, whether I’m playing an away game or working in the media, I always enjoy staying with Accor. Their hotels become a home away from home for me.

“Collaborating with Accor to share my family travel experiences is what I’m most excited about though. There is nothing better than going on a family adventure and seeing our beautiful country.”

The appointment of Daisy and Sally as ALL ambassadors comes as Accor steps into 2022 with a goal to support the growth of women’s sport, and back strong women who inspire others.

These appointments also complement ALL’s impressive array of iconic partnerships, including Accor Stadium, Qudos Bank Arena, the NRL and Melbourne Food & Wine Festival, which serve to engage ALL loyalty members across sports, food and entertainment. Accor also has existing partnerships with the AFL and AFLW, and sponsors the Goal of the Year.

 

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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