Australian Grand Prix revs up Melbourne hotel occupancy
F1 fever drives best bookings since November 2019
The Australian Grand Prix has proven a real winner for Melbourne with the city’s hotel occupancy reaching its highest level since November 2019, according to STR.
Average occupancy for the period Thursday to Sunday (April 07-10) reached 89 percent, peaking at 94 percent on Saturday night.
This represents the market’s highest daily occupancy since November 30, 2019 as well as the highest occupancy for any major Australian capital since New Year’s Eve 2019.
STR’s Regional Director – Pacific, Japan & Central South Asia, Matthew Burke said Melbourne’s bookings had been progressively building for the race weekend ever since the Grand Prix calendar dates were announced, .
“At the beginning of 2022, occupancy on the books was trending at an average of 35 percent, so it is clear that growing confidence around the event and ‘F1 fever’ has captivated the travelling public,” he said.
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
