IHG debuts new global loyalty program
Major investment in ‘One Rewards’ program sets foundation for future growth
With a travel industry “roaring back to life” as travellers make up for lost time and memories, IHG Hotels & Resorts has debuted a new global loyalty program, IHG One Rewards.
The program, which IHG says represents one if its biggest investments in recent years, connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 17 brands, including one of the largest luxury and lifestyle collections in the world.
And it has been designed to help members earn more points faster and have more ways to use them.
Highlights of the program include:
Faster Earn: A new tier and bonus point earning structure will allow members to earn more points faster and gain rewards sooner. The new tier and bonus point earning structure starts on April 13, 2022 and will be reflected in all member accounts on or before April 17, 2022.
Richer Benefits: Further enhancements and member benefits include free breakfast for Diamond Elite members as a Welcome Amenity choice
Exclusive access: to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members: More opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members)
Exceptional Choice: Recognizing that not all members want to use their points in the same way, IHG One Rewards marks the introduction of Milestone Rewards – a new, technology-enabled platform that will allow members to choose the rewards that matter most to them. Starting at just 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed. These Milestone Rewards choices include points, $20 F&B Rewards, Confirmable Suite Upgrades and Annual Lounge Membership.
In the coming weeks, IHG Hotels & Resorts will also roll out the new IHG One Rewards mobile app, which will power IHG One Rewards and put the loyalty experience in the palm of guests’ hands.
The app is a key element to IHG One Rewards and sets a foundation for future growth. The new, modern experience is more personalised, offers streamlined booking and allows members to stay informed, check-in faster, stay connected to the hotel and travel with flexibility.
IHG One Rewards members will be prompted to update their app on their device either through the Apple App Store or Google Play Store.
IHG Hotels & Resorts gobal chief customer officer, Claire Bennett, asaid the alunch of the new program is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years.
“It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program” she said.
“We’re truly transforming guest experiences by giving our loyalty members more of what they want, more value and exciting benefits individually delivered via new technology with our new mobile app.
“Built on feedback from our guests, hotel teams and owners, IHG One Rewards has a fresh look and feel and puts guests in control of their journey. It recognizes that no two members are the same and celebrates it – allowing guests to travel, and mark milestones, their own way.
“Every day, we welcome more guests to our hotels, and while a love of travel is universal, the reasons and ways people travel differ. With IHG One Rewards, our members can create the rewards that are right for them.”
Existing member stays from January 1, 2022 will count toward their new-and-improved status. The new tier and bonus point earning structure starts on April 13, 2022 and will be reflected in all member accounts by April 17, 2022.
All member benefits, including the launch of Milestone Rewards, will become available for members in early June 2022.
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
