Accor teams up with NRL Touch Football
Group named official accommodation partner of Australia’s largest social sport
Accor Pacific has signed a two-year partnership with Touch Football Australia in a move that will see the sport’s 700,000 participants given access to exclusive offers at Accor’s 340+ hotels, resorts and apartments across Australia via Accor’s lifestyle loyalty program and booking platform ALL – Accor Live Limitless.
The partnership will accommodate the world’s best touch footballers, from grassroots to elite, across a range of tournaments, camps and events.
Welcoming Touch Football Australia employees, players and their families to the group’s properties, Accor’s Chief Commercial Officer, Renae Trimble said the partnership was particularly appealing to the company.
“Touch Football is one of the most accessible and inclusive sports in the country, appealing to all demographics including men, women, children and families,” she said.
“Sport plays such a crucial role in Australian culture and, by tourism and sporting organisations working together, both consumers and the tourism industry will enjoy great experiences and rewards.
“Sporting organisations, like Touch Football Australia, are helping to revitalise the travel industry and energise our economy by encouraging people to travel once again.”
Touch Football Australia CEO, Jamie O’Connor said he was delighted his organisation was now in position to provide a quality experience and accommodate players, officials and their families at such a wonderful variety of well-appointed hotels, resorts and apartments.
“Providing a welcoming, relaxed and comfortable environment is critical to achieving on-field success and, with Accor, we’re spoilt for choice with their wide range of accommodation options that cater to varying budgets.”
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.