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IHG targets the NSW South Coast

New hotel to form part of $1.5 billion residential, commercial and tourist project

IHG Hotels & Resorts has announced its plans to open its first property on the NSW South Coast following an agreement with Oscars Group to open the Crowne Plaza Shell Cove Marina in 2025.

The new property will form part of a $1.5 billion master-planned coastal residential, commercial and tourist project within the Shellharbour region, the overall development including a man-made in-shore harbour and a 270-berth marina, as well as a vibrant town centre that features a supermarket, retail outlets, restaurants, library, community centre and parklands.

When complete the 181-key hotel will offer three food and beverage outlets including a café, restaurant and bar, extensive meeting and events space and an outdoor pool.

The Crowne Plaza Shell Cove Marina

The Crowne Plaza Shell Cove Marina will become the second hotel with Oscars Group, building on a successful partnership that already includes Holiday Inn Warwick Farm. 

Describing the move as highlighting the increasing demand for contemporary new hotels in regional NSW, IHG Hotels & Resorts Australasia & Pacific Managing Director, Matt Tripolone said the company was thrilled to be extending its reach across regional NSW with the addition of the design-forward hotel on the NSW South Coast. 

“With an ideal position close to Wollongong and major industry and education hubs, Crowne Plaza Shell Cove Marina will be a popular option for corporate travellers and meeting and event guests, and will feature all the hallmarks business travellers want from a hotel,” he said.

“Leisure travellers will also undoubtedly enjoy the prime coastal location and wonderful leisure amenity. “We are excited to be continuing our strong relationship with the Oscars Group and look forward to breaking ground on this landmark development.” 

Oscars Group CEO, Damien Cameron said his company was pleased to be growing its relationship with IHG.

“We’re very proud of our partnership with IHG Hotels & Resorts and passionate about the South Coast of NSW,” he said.

“We are excited to be growing our presence in the region, particularly as development plans for Shell Cove and the Marina take hold and look forward to working with the local community and welcoming guests to this stunning new hotel in 2025”.

Mike Parker-Brown

Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience. Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.

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