New Zealand

Ennismore continues NZ expansion

Introduction of new lifestyle hotel signings to create 170 new jobs

Building on its continued expansion across New Zealand and Australia, Ennismore has signed an agreement with CP Group which will see three new hotels opened in Auckland and a further property in Queenstown across 2023-24, in the process creating 170 new career opportunities.

The four new hotels, a JO&JOE in Auckland, two TRIBE hotels in Auckland, and a Hyde in Queenstown, will join Ennismore’s expanding collective in the Pacific region which already includes TRIBE Perth and SO/ Auckland, SO/ Melbourne, Mondrian Gold Coast and also 25hours Sydney which is set to open between 2023-25.

Gaurav Bhushan, Ennismore Co-CEO said the move represents a major milestone in Ennismore’s journey to bring its globally recognised lifestyle brands to key cities in New Zealand.

“We want to be the leading lifestyle hotel player in the Pacific region and we see it as an opportunity to bring our fresh and exciting brands, which are rooted in culture and purpose, to visiting guests and neighbourhood locals,” he said.

“Globally, the lifestyle segment is bouncing back from the impacts of the pandemic quicker than traditional hotels, driven mostly by strong F&B demand.

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“This is generating robust interest and has a strong growth trajectory as we strengthen our position in this segment, with concepts that integrate the notion of entertainment and feature restaurants and bars.

“Our lifestyle brands, with their unique and authentic F&B offering, make each a destination for both local communities and international travellers. We are excited to be introducing our lifestyle brands into New Zealand, and the combined expertise of Ennismore, Accor and CP Group will deliver unforgettable experiences.”

A spokesperson for CP Group, one of the largest hotel owners and developers in New Zealand said the company was committed to rebuilding tourism in New Zealand and making a mindful and positive impact on local communities through investment and job creation.

“The New Zealand tourism industry is returning and adding these remarkable Ennismore hotel brands to our portfolio elevates the appeal of the region further,” the spokesperson said.

Formed in 2021 in a joint venture with between Founder and Co-CEO, Sharan Pasricha and Accor, Ennismore is a global collective of lifestyle hospitality brands including 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_.


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