Caravan Park clichés are a thing of the past
Learn to expect the unexpected: Holiday Parks have changed in recent years
Holiday parks have been around for a long time in Australia, but according to Big4 Holiday Parks (BIG4) CEO, Sean Jenner, many people just don’t realise how much they have changed in recent years.
There is no doubt the parks, established in 1979, have come a very long way from what the original founders who at that time would have had no idea what the future would hold or the experiences they would come to offer their guests.
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And while Sean Jenner says memories of jumping pillows and basic BBQs may monopolise the thinking when many Aussies reflect on the caravan park of their childhood summers, BIG4 has led the way in providing unexpected experiences that dispel the clichés.
‘The parks pride themselves on providing guests more than they anticipate from this style of accommodation,” Mr Jenner said.
“Whether couples are looking for next-level luxury in a ‘glamtainer’ in Castlemaine, or a group of friends are aiming to soak up the sun from a beachfront house in Queensland, BIG4 is there for more than just your typical family holiday.
“With more than 180 BIG4 Holiday Parks around the country, the unexpected experiences are endless. You’ll find pet-friendly accommodation in over 50 BIG4 parks around Australia and glamping accommodation options in more than 30.
Mr Jenner said that COVID-19 had only increased Australians’ desire to explore their own country and people are rediscovering the joy of holiday parks,” he said.
“Not only do our parks have options to suit any traveller’s needs, but they provide even more.”
Parks continue to add more features to entertain and entice guests as evidenced by BIG4 Bendigo Marong which recently became the first holiday park in Australia to introduce a new X-Golf electronic simulator, now popular with guests wanting to improve their handicap or try golf for the first time.
BIG4 Yarra Valley Park Lane Holiday Park also recently expanded its offering with the launch of unique tram accommodation, two converted 1930s Melbourne trams equipped to sleep eight in ultimate comfort.
Operations Manager of BIG4 Yarra Valley, Michael Boyd said that people often don’t know what’s on offer at their nearest BIG4.
“Many people have no idea the extent of our options for their next trip,” he said.
“We have everything from glamping pods to superior cabins to our new tram accommodation and can find something to suit just about any holiday need.”
“We love seeing people rediscover holiday parks and learn to expect the unexpected from their next visit.”
Mike Parker-Brown is a UK-trained and qualified journalist and an award-winning travel communicator with more than 30 years experience.
Since 2002, Mike has worked as a freelance writer and PR consultant providing his services to major organisations in Australia and internationally in the tourism, aviation, hospitality, recruitment and export marketing sectors.
