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Californian movie star haunt set for 2023 relaunch

New chapter begins for the iconic hotel known as Santa Monica's "First Lady"

Once a haunt for some of the biggest names in cinematic history including Charlie Chaplin, Marilyn Monroe and Clark Gable, Santa Monica’s historic waterfront hotel, The Georgian, is set to be relaunched in January 2023.

Known as Santa Monica’s First Lady due to being one of the first high-rises built along Ocean Ave, and a fixture of the Southern California coastline since opening in 1933, The Georgian is currently undergoing the final stages of a major restoration which will see the property’s 84 guest rooms and 28 suites returned to their former glory.

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The Georgian

Acquired in 2020 by BLVD Hospitality, the developer behind downtown Los Angeles’ iconic Ace Hotel, the next chapter for The Georgian will also include see a renovation of the hotel’s famous ocean-view Sunset Terrace, Dining Room, and Sunset Bar.

In addition to The Library and gymnasium, The Georgian will also be home to two private meeting and dining spaces, The Gallery and The Writer’s Room.

The refreshed concept will embrace much of the hotel’s retained original detailing, while thoughtful materials and an elaborate art program combine to create a series of spaces which brings a new chapter to The Georgian for generations to come.

The Sunset Room at The Georgian

Touches including fully custom Art Deco furniture, ornate lighting, rare imported Italian marble, and the Sunset Bar’s Havana Deco-inspired floor pattern set an architecturally striking stage for a very modern set of operations and service standards.

BLVD Co-Founder and President, Nicolo Rusconi, said the story of Santa Monica’s First Lady is one filled with magic, intrigue, sophistication, and quite certainly, a touch of debauchery.

“Our vision is that each one of those elements will coalesce with contemporary California culture to once again make The Georgian California’s crown jewel,” he said.

“And we’re honoured to be a part of such an inspired and passionate community as Santa Monica.”


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