ATEC launches Tourism Training Hub
New platform gamechanger for export tourism business
As part of a program to help tourism export businesses to upskill themselves and their staff on the needs of each market, the Australian Tourism Export Council (ATEC) has developed a range of training programs under one, online, self-directed platform, the Tourism Training Hub (TTH).
Launching the new program at Meeting Place 2022 in Cairns, ATEC Managing Director, Peter Shelley said understanding the tourism export marketplace and how to cater to the differing needs of international travellers is vital to being a successful export tourism business.
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“Our export tourism industry is a very specialised business space and really understanding how it works is a critical part of success,” Mr Shelley said.
“Most of our tourism operators have developed their knowledge over many years, handing on their expertise but much of this knowledge requires significant research, trial and error and in market conversations.”
“The Tourism Training Hub provides the understanding and resources which will be a game changer for export tourism businesses.
“It offers a great range of programs from Japan Host to Muslim Host to our latest resource, the Tourism Trade Ready program which provides a comprehensive introduction to the export tourism marketplace.
“We are pleased to announce another important market focus to our program offering with our Accessible & Inclusive Host training which provides the fundamentals for every business to help them understand key considerations for successfully servicing and attracting travellers with specific needs.”
The TTH is ATEC’s state-of-the-art on demand training platform, industry powered training modules supporting industry capability and working to grow Australia’s international-ready tourism offering.
TTH offers participants an interconnected, progressive study program which is intuitive, modular and self-directed, allowing participants to complete their course in their own time.
Developed by industry leaders, all of TTH’s programs address the fundamentals of export tourism and offer the only national platform specifically developed for the export sector.
Offering user friendly tools, the program is easily accessible and provides participants with a comprehensive understanding across a range of areas of the inbound marketplace including:
Tourism Trade Ready – an extensive, ground-up, induction to the export tourism marketplace including modules on pitching, digital marketing, opportunities, customer basis, distribution, working with trade partners, pricing, developing your unique selling proposition, contracting and more.
India/Japan/Korea/Indonesia/Muslim Host – helping you and your product to be ready for specific visitors, focus your product on the market and utilise the relevant trade and marketing opportunities.
Domestic Ready – How Australian’s book, the customer journey, promoting and marketing, service and retention along with the distribution system and developing a unique selling point.
Accessible & Inclusive Host – Three modular program developing your product to cater for this market.
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