The future is Bright
Bright is one of Australia's most in-vogue regional travel destinations for 2023 but how are its accommodations poised to attract travellers?
For accommodation providers in a small alpine town in Victoria’s high country, the future is looking bright.
It might be off the beaten track but the beautiful town of Bright has not only made Finder’s list of Top 10 Travel Destinations 2023 for Australians but has also been identified by Expedia as one of Australia’s most in-vogue regional travel destinations.
And with pristine countryside to explore and authentic local experiences to enjoy, it’s easy to see why Bright has been identified as a perfect destination for an Australian regional holiday.
Bright is a beautiful and vibrant small town surrounded by the Victorian Alps and located on the Ovens River, which offers opportunities for swimming, fishing, kayaking, and other water-based activities. The best time to visit is unquestionably over the cooler months when visitors enjoy the snow-capped mountain peaks and trees in all their autumnal glory.
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Some popular tourist attractions include Bright Brewery, which offers locally brewed beer, and the Bright Art Gallery, which features the work of local artists. The town also hosts several festivals throughout the year, including the Bright Autumn Festival and the Bright Spring Festival.
With domestic travel remaining strong, Aussies are continuing to seek authentic and unique local experiences in stunning regional locations where they can participate in outdoor activities, enjoy local produce and relax in nature.
Here is how some of Bright’s accommodations are poised to attract travellers for high-country escape in 2023…
Bright Caravan Park
Bright Caravan Park has a range of accommodation options to attract guests, from luxury cabins to budget accommodations and powered sites.
Bright Caravan Park is looking to attract visitors who want to take advantage of the numerous bike trails in the region, offering features such as a secure bike shed with workstations and stands.
And, to appeal to families, Bright Caravan Park boasts a solar-heated pool, bouncing pillow, and games room for everyone to enjoy.
Sommer Cottage
To attract those travellers interested in a retro experience, this accommodation has taken a step back in time, offering a 1950s-inspired short-stay holiday rental experience. Sleeping up to six, Sommer Cottage is perfect for a family trip or a holiday with friends.
Located less than 750 m from the centre of town, Sommer Cottage provides a central location whilst allowing guests to enjoy the peace and quiet of a regional locale.
This bright and airy accommodation features large windows looking out onto the ample garden, making it the perfect place for guests to hide away with a good book or simply watch the world go by.
Bright Boutique Accommodation- Lowen Drive
To attract the luxury end of the market Bright Boutique Accommodation is a contemporary house sitting on just under an acre of private grounds, it leaves guests feeling that they are at home in their own country manor!
For those foodie travellers, looking to enjoy the local produce, the accommodation provides a fully equipped indoor kitchen in addition to a built-in outdoor kitchen to entertain friends and family.
But the real highlight is the incredible landscaped gardens- perfect for guests seeking peace and tranquillity. Keen fishers are also catered for; they can wander down the path and out the back gate to enjoy their own private access to Ovens River.
Sarah is a freelance journalist with experience across print, digital and audio. After working for Multimedia Publishing as a contributing writer, she has recently joined the team in a part-time capacity for School News AU and AccomNews.
