Gladius Parramatta joins Choice Hotels Ascend Collection
Choice Hotels Asia-Pac has strengthened its presence in one of Australia’s fastest-growing urban centres
Choice Hotels Asia-Pac has strengthened its presence in one of Australia’s fastest-growing urban centres with the launch of Gladius Hotels & Suites Parramatta as part of its upscale Ascend Collection Hotels portfolio.
Formerly operating as an independent property, Gladius has completed a comprehensive transformation, unveiling a refreshed identity and elevated guest experience. Upgrades include redesigned guest rooms, reimagined communal spaces and enhanced food and beverage offerings tailored to the needs of today’s modern traveller.
Gladius Hotels & Suites Managing Director Sumit Jolly said the move marked an exciting new chapter for the landmark Marsden Street property.
“We are excited to begin a new chapter as part of Choice’s Ascend Collection Hotels and to showcase our revitalised spaces to both corporate and leisure guests,” Mr Jolly said.
“As a recognised landmark of Marsden Street, Gladius Hotels & Suites remains deeply connected to the Parramatta community while embracing its new modern aesthetic. The redesign blends clean lines with soft tonal palettes and sophisticated detailing, preserving its Art Deco charm while delivering contemporary comfort.”
Mr Jolly said the Choice Hotels team had played a key role in helping elevate the property while allowing it to retain its independent character.
“We love that we still get to retain our independent spirit while benefiting from the local and global reach of the Choice Hotels brand,” he said.
Choice Hotels Asia-Pac Chief Executive Officer Trent Fraser welcomed Gladius to the Ascend Collection portfolio and said the property further strengthened the group’s Sydney footprint.
“We are thrilled to welcome Gladius Hotels & Suites to the Ascend Collection. Ideally located in the heart of Parramatta, it provides the perfect base for exploring the city’s vibrant entertainment and cultural scene while serving its thriving commercial district,” Mr Fraser said.
“The property’s distinctive character and rich history embody what the Ascend brand is all about with memorable, boutique and unique stays. Its addition strengthens our footprint in Sydney and enhances the diversity of our portfolio.”
As part of the transformation, guests can now enjoy a refreshed lobby with curated furnishings and lighting designed to create a welcoming and sophisticated arrival experience. Guest rooms have been revitalised with design-forward finishes, upgraded amenities and polished marble flooring selected for both its premium aesthetic and natural cooling qualities suited to Parramatta’s climate.
The property also offers enhanced comfort options, including select rooms with private outdoor patios and spa baths, along with a dedicated Accessible King Deluxe Room designed to support inclusive guest experiences.
Gladius Hotels & Suites Parramatta has also joined the Choice Privileges rewards program, allowing members to earn and redeem points across more than 7,100 Choice-branded hotels in 46 countries and territories.
