TIA says Tourism Policy Statement a major milestone for industry 

Tourism Industry Aotearoa (TIA) has welcomed the release of New Zealand’s first National Tourism Policy Statement, describing it as a major milestone for the industry. 

TIA Chief Executive Rebecca Ingram says the Statement strongly aligns with what the industry has been advocating for, and builds on the long-term ambition set out in Tourism 2050. 

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“The establishment of a National Tourism Policy Statement was Action One in Tourism 2050, published in 2023, so today’s release represents real progress,” says Ingram. 

“It is pleasing to see our input on behalf of the industry reflected in this document. There is clear alignment between what the sector and Government want to achieve, and the pathways needed to get there. 

“Establishing clear roles, responsibilities and functions will help create a cohesive policy framework that supports the long-term growth and development of tourism. 

“For the Statement to endure, cross-party support will be essential. It sets a long-term direction for the industry, and with an election year ahead, there is a real opportunity for all parties to align around its implementation.” 

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Ingram says Tourism 2050 – A Blueprint for Impact is currently being refreshed to reflect changes in the tourism landscape over the past few years. 

“Tourism 2050 has been the cornerstone of the industry’s work since 2023, and the introduction of the National Tourism Policy Statement is further evidence of its influence. We see these two documents as complementary, and together they provide a strong foundation for tourism’s future.” 

The refreshed Tourism 2050 will be released following member feedback, in the coming months.