Scott Alderson joins Pan Pacific Perth team
Scott brings over two decades of commercial leadership experience and a track record of driving business success.
Pan Pacific Perth has appointed Scott Alderson as Director of Commercial, bringing over two decades of commercial leadership experience and a proven track record of driving business success within leading hospitality organisations.
In his role, Scott will drive the hotel’s commercial strategy across sales, revenue and business development, supporting Pan Pacific Perth’s continued growth and reinforcing its position as one of Australia’s leading luxury hotels.
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As a recognised leader within Western Australia’s tourism and hospitality landscape, Scott most recently served as the Director of Sales at Crown Perth Resort, leading the commercial team responsible for driving conferencing and hotel revenue across the Resort’s three hotels and extensive convention centre for many years.
Prior to Crown Perth, Scott held senior sales and marketing leadership positions within InterContinental Hotels Group in New Zealand and Mantra Group in Australia, leading commercial strategies across multiple states and territories. In 2025, he was recognised as a finalist for both the WA Tourism Award for Individual Excellence by a Tourism Professional and the Sally Webster Ally Award, recognising his contribution to the industry and commitment to inclusive leadership.
“I am delighted to welcome Scott to Pan Pacific Perth. Scott is one of Western Australia’s most respected commercial leaders, bringing not only an outstanding track record of delivering results, but also a genuine passion for developing people and building lasting client relationships,” said Rens Breur, General Manager of Pan Pacific Perth.
“As we continue our journey following the transformation of the hotel, Scott’s appointment marks another important milestone in strengthening our leadership team. Together, we have a clear ambition to position Pan Pacific Perth as Western Australia’s leading luxury hotel, recognised not only for delivering exceptional guest experiences, but also for setting the benchmark in commercial excellence, innovation and service. I have no doubt Scott’s leadership, industry relationships and collaborative approach will make a significant contribution as we continue to build on that vision.”
Alongside his executive career, Scott has played an active role in shaping the state’s tourism and export sector, currently as Chair of the Western Australia Branch Committee of the Australian Export Council, winning their national award for Individual Contribution in 2024. He has also recently returned to the Destination Perth Board, having previously served as Treasurer from 2018-2021, reflecting his longstanding commitment to strengthening Western Australia’s visitor economy and industry collaboration.
“It is a privilege to join Pan Pacific Perth. The hotel’s growth and clear vision for the future present an exciting opportunity – not only for myself but for international and domestic guests who are recognising the unique attractions for leisure, business, and convention guests in Perth and Western Australia. I look forward to working alongside the Pan Pacific team to build on its reputation as one of Perth city’s leading luxury hospitality destinations,” said Scott Alderson.
This new appointment highlights Pan Pacific Hotels Group’s commitment to investing in strong leadership across its portfolio, positioning Pan Pacific Perth as a leading choice in Perth’s competitive market for leisure, business and convention travel.
