W Hotels enters Australia with quirky new Brisbane offering
As a chain that’s appeared in films, TV shows and books, W Hotels has a reputation for being different.
It’s new Brisbane offering, the company’s first foray back into Australia as part of Marriott International, is a modernist boutique offering which doesn’t feel like a 312 room tower in the heart of Australia’s third biggest city.
W Brisbane on George Street is the first stage of Shayer Group’s $1 billion mixed-used precinct Brisbane Quarter.
Designed by Nic Graham & Associates, the firm behind some of the world’s coolest hotels including the QT in Sydney, it includes custom furnishings working to a theme of “a river dreaming” because of its location on the river.
The 34-storey tower has two bars, including a resort-style pool bar and a state-of-the-art gym and day spa.
Each room is completed with unique finishings – a rarity for hotels with over 30 suites – and all rooms feature a 55-inch LED TV, Bluetooth speakers and a fully-equipped bar.
The hotel’s retail element includes Sydney’s ultra-trendy Three Blue Ducks shop, the group’s first outside of New South Wales.
The in-house spa, Away, boasts vitality pools, relaxation pods, salt inhalation chambers and aromatherapy steam rooms, while an Edwards and Co. hair salon finishes off the beauty offerings.
