Saturday, July 22, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Adam Posner

Adam is the CEO of Directivity.

Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

Read More »