Bronwyn White

Bronwyn White is an insights and consulting company established and run by Bronwyn White and Carolyn Childs. Bronwyn's career includes organisations like Qantas Airways, Destination NSW and TNS Research.

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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5 step tourism marketing system

As a tourism and marketing professional, you must clearly communicate that you can be trusted and that you are an expert in your field. This is the best way to create an enduring sustainable competitive advantage online. When it comes to tourism marketing, many of us are suffering from information and technology overwhelm.  And some of us just cannot afford in the …

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Accessible travel #tourism4all

As a tourism operator or destination marketing manager, it is hard to imagine what it would be like travelling with an impairment or disability. For example, medieval cobblestones at a castle ruin is a charm to many, but for a wheelchair user, Rick Steves in his John Sage accessible travel blog tells us, it can become nearly impossible to cross (and not …

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