Divya Bhat

Divya Bhat is the Content Strategist at Hotelogix

Five ways to drive direct bookings and reduce OTA dependency

Every accommodation provider  is bound to be aware of the industry’s eternal battle: direct bookings versus OTA.  While it doesn’t take a genius to gather that direct bookings are hands down the better of the two, OTAs do give accommodation the advantage of being more visible than they can ever be on their own.

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