Martin Hadfield

Martin Hadfield is currently a Senior Pricing Analyst and columnist for ARMA - Australian Revenue Management Association.His experience includes roles as Manager, Commercial Planning at Qantas Airways Limited and Finance Manager, Commercial Contracts with Department of Transport and Main Roads.Martin is a published author, speaker, and freelance writer on a variety of topics including aviation.

News

Martin HadfieldTuesday, March 8, 2022
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Ancillary Revenue – Opportunity or Annoyance?
Ancillary revenue is explained as revenue generated from items that are not a core product. How does this apply to…
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News

Martin HadfieldThursday, January 27, 2022
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Revenue Management: the questions that need to be answered
Op-Ed: What do you do when yesterday was like never before? And what does “back to normal” look like? Forecasting…
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Ancillary Revenue – Opportunity or Annoyance?

Revenue Management: the questions that need to be answered