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Industry
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view…
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Industry
The future of OTA loyalty programs
Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands…
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Industry
5 simple ways hotels can use data to increase revenue
In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the…
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Industry
Interview: Hilton’s Vice President CRM talks guest data
Mark Ross-Smith spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the…
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