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News
The Billboard Effect & 5 ways you can make the most of it
When a traveller initially finds a property through the advertising of an OTA listing & then proceeds to the property's…
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News In Brief
Navigating the changing landscape of travel: Maximising opportunities for bookings in 2023
Direct bookings are the ‘golden egg’ due to the increased revenue and future marketing opportunities that they provide
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Marketing
5 Marketing strategies you need to adopt for your property management business
Are you finding it challenging to drive bookings and revenue for your property management business?
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News
The importance of price parity in the accommodation industry
How to keep potential guests on your website once they have landed there & how to prevent them from shopping…
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News
7 Hints to prepare for next holiday season
Direct bookings are gold, so as the busy holiday season draws to a close start planning for the next so…
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Marketing
Why do guests choose to book direct?
Understanding your guests’ reasoning when booking direct affords you the opportunity to win them over with more than just the…
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News
How to generate the most bookings from Google Hotels
An effective Google Hotels listing provides businesses with the best visibility and maximum number of converted direct bookings
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News In Brief
Never underestimate the value of your data
Take for example the current advertising campaign being driven by Flight Centre in conjunction with Australian Tourism. You may have…
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Industry
Is your data protected from the Dark Web?
Along with the rapid development of surface internet, the progression of the Dark Web has gone unnoticed to the average…
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Industry
“Forced out of the shadows”: How we failed to see disruption coming – and what to do about it
Most traditional accommodation providers in Australia failed to recognise this changing dynamic and many are feeling the impact now as…
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