Triptease

Cendyn has teamed up with Triptease for a two-part blog series on segmentation. In this blog series, we explore the value of segmentation throughout the travel journey. This first part is authored by Triptease, and talks us through how to perfect segmentation before the guest books. The second part in the series, written by Cendyn, walks through how to segment your marketing after the guest makes a booking.