Wednesday, October 18, 2017

Industry

Dilemmas, decisions & disruption for your accom sector

It’s becoming increasingly clear that the accommodation sector in Australia is experiencing significant change. CBRE Hotels senior broker, Chris Novak, recently shared his thoughts on accommodation industry trends, guest expectations, and the disruption caused by new players such as Airbnb.

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One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

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