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Saturday, March 25, 2017
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Management

How can smaller hotel chains compete with mega chains?

Hotel guests are increasingly valuing the digital experience – often more than other amenities a hotel might offer – but how can smaller hotel chains implement the technology to compete with ‘mega chains’? Derrick Lee, VP global & vertical accounts at ALE, shares his view on how new developments in digital communications technology are enabling smaller hospitality companies to embrace …

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Does your dirty laundry need airing?

Every day, thousands of sheets, pillowcases, towels, bathmats and face cloths are changed and laundered in accommodation facilities across the country. However, with the rising cost of utilities and labour, as well as the harsh chemicals used in the laundering process, it is becoming less cost effective to keep laundry services in-house. The supply and management of linen for any …

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What have I bought?

I was recently asked to speak at a function where the attendees were predominantly resident managers who had purchased their businesses in the past one to three years. We at Mahoneys know from the amount of dispute resolution matters we are handling for such managers that many of them are struggling in their businesses. Prior to this speaking engagement, I …

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Your email promos are failing: change the subject

Craft email promo subject lines that entice readers to open! Smart hotel marketers know that marketing emails sent to targeted audiences are one of the best tools for driving direct bookings. However, those emails are worthless if they’re ignored or worse, swiftly deleted without being opened. There is only ONE way to amp up your email’s chances of being opened: Write …

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Fake news can kill your business!

“A lie gets halfway around the world before the truth has a chance to get its pants on,” said Winston Churchill… or Mark Twain. Irrespective of who the author was, his wisdom was never truer than today. I am sure you are by now familiar with ‘fake news’, a term that has swamped our news media since the US elections. …

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AccorHotels appoints first indigenous general manager

Coinciding with International Women’s Day (8 March), AccorHotels is proud to announce it has appointed its first ever Indigenous general manager, Kristy Stanton, who has become general manager of ibis Budget Sydney Olympic Park. Officially announced at a special Elders breakfast at Harbour Rocks Hotel, MGallery by Sofitel, the appointment of Kristy also marks a milestone for AccorHotels Indigenous Employment …

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New research reveals an Australian hotel, bar or restaurant is tagged on Instagram every 28 seconds

Social media management platform Hootsuite has released new research showing that Australian hospitality and tourism brands that frequently use Instagram to engage consumers could grow their audience by up to ten times. The research highlights that more than ever, social media engagement has the ability to drive purchasing decisions and help develop long-lasting customer relationships. Key findings include: An Australian …

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Mantra vows to close gap on gender inequality

Its latest data showed that the accommodation group sits above the industry average for female employees and that an influx of women in management has boosted gender equality in senior roles. 61 percent of Mantra Group’s 4,500+ Australian team members are female – 9.2 percent higher than the industry average, according to the latest data from the Workplace Gender Equality …

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