Formule 1, the brand that revolutionised budget accommodation, has introduced its new “Cocoon” room concept into Australia, with F1 hotels in Canberra, Campbelltown and Wentworthville the first to showcase the new rooms.
F1 Campbelltown was the very first Formule 1 in Australia and its refurbishment is well timed as Accor celebrates its 20th anniversary this month.
The Cocoon room provides a more stylish, more restful room with soft colours, rounded edges and soothing lighting, as well as extra storage space. With wood-look floors, flat screen TVs with extra channels, Internet connections and a strong focus on sustainability, the Cocoon room won Best Interior Design at the European Hotels Design Awards and represents a real metamorphosis for the brand, which was first introduced in 1984.
The new rooms have strong environmental credentials, with water-efficient showers and toilets, recyclable materials used throughout and energy efficient lighting.
“The Formule 1 brand really revolutionised budget travel by offering en suite rooms that could comfortably sleep one, two or three people at an affordable price,” said Simon McGrath, vice president Accor Australia. “The introduction of the Cocoon room concept is another revolution for the brand and highlights how much the brand has upgraded to meet the increasingly sophisticated needs of today’s travellers.
“With these new rooms, we believe Formule 1 offers the best value for money sleep in the market.”
The Cocoon rooms will be rolled out to all 20 Formule 1 hotels in Australia over the next few years.
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