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International alliance to develop outdoor sector

PathFinder OutDoor Destinations, based in Australia, has formed an international alliance with LeadingCampings of Europe and Best Parks in America in the United States.

Together they will create an international network, whose aim is to promote the growth of quality outdoor destination properties and experiences within Australia, New Zealand, Europe, the United States and Canada. Outdoor destinations are natural environments (like holiday parks, caravan parks, nature based eco lodges, farm stays, farm spas and wineries) where guests can relax, rejuvenate and enjoy a memorable holiday. They are places for relaxation, superior quality facilities and accommodation, combined with outstanding service.

From an industry perspective this international alliance plays an important role in establishing a forum for knowledge exchange, international promotion of quality properties, and to establish the model of outdoor destinations.

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David Gorin, founder and president of Best Parks in America
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Eicke Schuurmann, CEO of LeadingCampings of Europe

Terry Goodall, co-founder and managing director of PathFinder OutDoor Destinations P/L and who, until 2010, held the position of CEO of Big4 Holiday Parks, says that ‘this is an industry first where we have organisations prepared to “think outside the square” and develop an international approach to re-defining the outdoor holiday and guest experience. This international affiliation will provide the opportunity to develop a new sector in tourism that is in line with what not only holidaymakers but all people who are looking for a unique outdoor hospitality experience are looking for. It will assist operators to build their business and take their properties to the next level.’

Ed Brooker, PathFinder’s joint co-founder and international director, foresees future opportunities stemming from this latest alliance, particularly in the areas of wellness, technology, community relations and revenue generation.

“Our arrangement networks three leading organisations who share a passion for lifting the quality levels of guest experiences within the outdoor destination tourism sector and the need to share ideas and concepts in a non-competitive environment,” said Dr Brooker.

Eicke Schuurmann, CEO of LeadingCampings of Europe, is enthusiastic. “PathFinder has offered us the right product at the right time. We realise that in order to remain at the “top of our game” we have to access world trends and the latest developments in technology, design and research. We believe that partnering with PathFinder Outdoor Destinations will address this need, and we look forward to a long and exciting partnership.”

“Outdoor destinations appeal to all ages from active young adventurers, families, empty nesters, and retirees. The opportunity to be at the forefront of the development of this new travel and tourism sector will give Best Parks in America affiliates and outdoor destinations around the world the opportunity to set a new standard for this kind of recreational activity and vacation experience,” said David Gorin, founder and president of Best Parks in America.

PathFinder OutDoor Destinations, established in 2011, is a breakaway umbrella brand designed to facilitate successful business growth through collaboration and increased opportunity from innovative ideas. “PathFinder offers customised innovation, not imitation by purposely seeing what others see, but thinking what others have not yet thought. It is an innovation platform,” said Mr Goodall.

Terry Goodall

Terry Goodall

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