BW Hotel Bookings Through Facebook

Travellers can now book room nights at more than 4,000 Best Western hotels directly through the largest social network in the world.

Facebook addicts can now plan their holiday without leaving the site, with a new Facebook booking capability that allows travellers to reserve hotel rooms on Best Western Australasia’s Facebook page.

First launched by Best Western International, this new Facebook booking capacity is the latest step in allowing travellers to book a Best Western hotel wherever they are on the web.

The Facebook booking platform, built in tandem with mobile and multichannel platform company, Usablenet, delivers Best Western’s private and secure hotel reservation system to Facebook’s more than 800 million active users who can now plan their next hotel stay conveniently and safety.

“Social media is such an important part of our customer’s lives,” said Kimi Anderson, general manager of sales and marketing. “With this new tool, we’ll be able to offer them the opportunity to plan and book their next trip through their preferred channel”.

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